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The barely-there look

Enjoy the comfort of a custom fit without sacrificing sound. With ITC hearing aids, you get the best of both worlds. We’re happy to show you how.
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In the canal (ITC) hearing aids

Full range of sound with half the visibility

In-the-canal hearing aids, also called ITC, sit snuggly in the lower portion of the outer ear. Tailor-made to your ear's shape, the design is extremely discreet, yet large enough to contain all of the powerful features you need. With a range of colors that can be matched to your skin tone, you can enjoy a full range of sounds with a barely-there appearance.

ITC in action

With in-the-canal hearing aids, all essential elements are stored in the shell of the device. A microphone gathers the sound, converts it into sound waves that are enhanced through an amplifier, and then sends it to a speaker. It's a small device packed with power.

Pros and cons

ITC hearing aids sit snuggly in the lower portion of the outer ear. This makes them more discreet than in-the-ear and behind-the-ear designs, but easier to insert and remove than those placed deep inside the ear canal. The shell of the ITC makes room for a bigger battery and powerful features. With all essential elements directly inside the outer ear, you don't have to worry about a bulky, external device getting in your way. Think better sound  sounds and optimal fit. 

Keep in mind, however, that there can be downsides to this type of style. Since the microphone and receiver are in close quarters, if the device isn't properly fitted or gets knocked out of place, it can lead to feedback, an unpleasant, high-pitched noise. In addition, since the device fits directly into the ear, there is a higher chance of earwax build-up. This makes maintenance and cleaning essential if you choose to go with an in-the-canal design.

Why say yes to ITC

If a custom, comfortable style is something you're looking for in your hearing aid, an in-the-canal design is a great fit—literally. Your hearing care professional will take an impression of your ear, meaning your hearing aid will be made for every bend and curve of your ear. Combine that with a range of available colors, which can be matched to your skin tone, and you'll get a device that's tailor-made for you. But a great look needs great function, too. With ITC's recessed design, it won't interfere with your daily life. Need to make a phone call? Your hearing aid won't stand in the way. And although it's small enough not to interfere, many designs have enough space for two microphones, guaranteeing a super clear sound regardless of where you are.

Hearing loss levels

A barely-there design that delivers a clear, quality sound—the only question left is: Are in-the-canal hearing aids a good option for your hearing health? Those living with mild to severe hearing loss can benefit from the ITC model. And with plenty of customizable options, we're certain you'll find a hearing aid that fits your exact needs and lifestyle.

Adjusting to your ITC hearing aids

The benefit of the in-the-canal design is its custom fit to the shape of your ear. If you have a hearing aid that has been properly fitted to your ear, it should fit comfortably and provide a clear, authentic sound. With that said, any new device will take a bit of time to get used to.

ITC vs other designs

A barely-there device small enough to go unnoticed, yet big enough for powerful functionality, we like to think of the in-the-canal design as the ultimate happy medium. If you prefer stronger features over a discreet size, or have a severe level of hearing loss, behind-the-ear models may be a better option for you.
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In-the-Canal hearing aids: FAQ

What does ITC mean in hearing aids?

ITC stands for in-the-canal hearing aids. These hearing devices sit in the lower portion of the outer ear, providing a high-quality sound with a discreet look. They are custom fit to the form of the user's ear and house the microphone, amplifier and speaker in the shell of the hearing aid.

Do In-the-canal hearing aids work?

Yes, in-the-canal hearing aids function well for varying degrees of hearing loss. In-the-canal, or ITC, hearing aids pull in sound from the environment through a microphone. These are turned into electrical signals, amplified and then sent to the user through a speaker. Since the hearing aids sit snuggly in the outer ear, they are discreet while still providing a clear, high-quality sound for the user.

What are the pros and cons of ITC hearing aids?

ITC hearing aids sit in the lower portion of the outer ear. This makes them more discreet than behind-the-ear designs, but easier to insert and remove than those placed deep inside the ear canal. The shell of the ITC makes room for a bigger battery and powerful features. Due to their placement, however, they are more prone to collecting earwax and, therefore, have increased need for repair. This makes a proper cleaning and maintenance routine essential. Since the microphone and receiver are in close quarters, if the device isn't properly fitted or gets knocked out of place, it can also lead to an unpleasant, high-pitched noise called feedback.

What is the difference between ITC and CIC hearing aids?

While in-the-canal (ITC) hearing aids fit into the lower part of the outer ear, completely-in-the-canal (CIC) hearing aids have a much smaller design, fitting deep inside the ear canal. CIC hearing aids are almost completely invisible, while ITC hearing aids are slightly larger and visible to onlookers. 

How much are In-the-canal hearing aids?

With a small design that contains leading technology, the price of an ITC hearing aid will vary depending on features and brand. An approximate price for in-the-canal hearing aid can range anywhere from $1,000 to $6,000.

Do In-the-canal hearing aids have bluetooth?

Yes, in-the-canal (ITC) hearing aids can contain bluetooth connectivity, making them the perfect companion for any lifestyle. Designs such as Signia's Insio collection allow you to stream audio, TV and phone calls with ease.

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