Unlocking Hidden Potential in Modern Hearing Aids
Think of the moments you want to hear better: clearer voices in a cafe, easier phone calls on the go, or richer music at home. Your hearing aids may already have user-friendly features like these that work automatically.
Once you have mastered the basics, a short visit with your hearing care professional can help you uncover the more advanced functions of your hearing aids. Find your nearest hearing center to explore what is possible.
What it is
Wireless technology allows your hearing aids to connect directly to your smartphone, so phone calls, music and other audio play straight into your ears1.
How it helps
When to use it
Phone calls, video chats, audiobooks, podcasts, or music streaming.
What it is
Listening programs are pre-configured sound profiles optimized for different sound situations such as restaurants, music, television, outdoor spaces, or conversations1.
How it helps
When to use it
Switch programs throughout your day: use ‘restaurant’ at cafes, ‘music’ at concerts, or ‘speech in noise’ during gatherings. Some premium hearing aids use built-in artificial intelligence (AI) to detect your surroundings and automatically adjust settings for the best sound quality.
What it is
Directional microphones focus on the sounds in front of you while reducing noise from behind and beside you1.
How it helps
When to use it
Noisy restaurants, group gatherings, or any environment requiring focus on one conversation.
What it is
Hearing aid apps transform your smartphone into a remote control for discreet adjustments2.
How it helps
When to use it
Quick adjustments in different sound environments such as meetings, switching programs in restaurants, or fine-tuning settings during conversations.
What it is
Own voice processing processes your voice separately from external sounds, making it sound natural rather than hollow3.
How it helps
When to use it
This feature works automatically whenever you speak: during conversations, presentations, or phone calls.
What it is
Artificial intelligence that learns how you adjust settings and automatically applies those preferences in similar situations1.
How it helps
When to use it
This works continuously in the background, adapting as you move from quiet homes to noisy restaurants to outdoor spaces.
What it is
Technology that allows your hearing care professional to adjust settings remotely through an app, without in-person visits4,5.
When to use it
When you notice sound quality changes, need adjustments while traveling, or want guidance without scheduling appointments.
What it is
Tinnitus masking is a built-in sound therapy that generates soothing tones or white noise to reduce tinnitus perception.
How it helps
When to use it
During quiet moments when tinnitus feels most noticeable, before bed, or anytime you need relief.
Many of these hearing aid features may exist on your devices, waiting to be activated. Your hearing care professional can review your device capabilities, demonstrate features you haven’t tried, and explain how you can get the most out of your hearing aids.
Sources:
1 HearCanada: Hearing aid technology in 2025: A new era for hearing aids. (2025): hearcanada.com/blog/2025-02--hearing-aid-technology-in-2025
2 HearUSA: Smartphone, smarter hearing aids: hearusa.com/hearing-aids/technology/smartphone-hearing-aids/
3 The Hearing Review: Clinical Study Shows Significant Benefit of Own Voice Processing (2018): hearingreview.com/inside-hearing/research/clinical-study-shows-significant-benefit-voice-processing
4 HearUSA: Hearing aids support and guide: hearusa.com/support/
5 HearUSA: Do you need help?: hearusa.com/about-us/how-we-can-help/